The X and Y of Buy – Book Review
X and Y by Elizabeth Pace is certainly a targeted book for those who are interested in ‘marketing.’ That said, the book is a must read for any leader of any organization that desire to better understand and attract both males and females to their organization.
It is also a fantastic book for couples to understand how we operate as male and female. Little nuggets of truth are all over this book; “He prioritizes while she maximizes”; “He sees like a laser, she sees like a lighthouse”; He’s more sensible, she’s more sensitive.”
As a male I am not sure I love the remark as much as I resemble it. “A woman’s guess is much more accurate than a man’s certainty.”
Much research has been undertaken to write this insightful book. I think it is a worthwhile read for those of you who are still trying to figure out the opposite sex!
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I am a visionary architect who is passionate about seeing dreams realized and implemented so that together we can better our world physically and spiritually. I get excited about leadership development and seeing the church multiplied as people embrace their creative side and breathe life and hope into their world. There is nothing that motivates me more than serving the young, the lost, the poor and the elderly.
I have been serving the Lord full-time for over 35 years. I consider myself a ‘life coach.’ For many years I was on the playing pitch. My role today is to train and invest in the next wave of ‘players’ who are serious about winning. My team runs to ‘win’…to win the prize of knowing that we embraced the high calling of God. To serve him with all that we have and give him all the glory.
I have been privileged to serve God as a youth pastor, school administrator, church planter, lead pastor, mission director, business owner, crisis and catastrophe director and college professor. That God chooses to use me to direct our amazing team blows me away. I love my job!
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